I
have an aggressive and extremely effective marketing philosophy. In
addition to marketing your home to the general public, I will also
expose it to the other active agents in the area. With approximately
3,000 homes for sale on the Peninsula at any given time, the
traditional approach most agents take to get a home sold just isn’t
enough. A REALTOR®; must use an innovative and aggressive marketing
approach.
Order a FREE
Home Sellers Handbook and Listing Package today for more information on the Selling
Process. The comprehensive package includes a Sellers Handbook, the
benefits of using a virtual tour, how to prepare your home for showing,
disclosures and tips on marketing.
The basic objectives of
my marketing strategy are:
My
Marketing Plan For Your Home
I have an aggressive and extremely effective marketing philosophy.
In addition to marketing your home to the general public, I will also expose it to the
other active agents in the area. With approximately 3,000 homes for sale in
Hampton Roads
at any given time, the traditional approach most agents take to get a home sold just
isn't enough. A REALTOR®;
must use an innovative and aggressive marketing approach. The basic objectives of my
marketing strategy are:
Get as many qualified buyers
as possible to your home
until it is sold.
Provide continuous,
first-rate home exposure to
potential buyers.
Use my personal network of
contacts and other agents
to promote your home.
Get as many qualified buyers
as possible to your home!
-
MLS
The Multiple Listing Service is the data automation system REALTORS® use to make the property known to thousands of
REALTORS® on the Peninsula
and Southside. It includes a description of your home as well as a photo.
Fax Feedback
The Fax Feedback program is a unique promotion with a monthly drawing to promote
cooperating agents' quick response with their prospects' feedback.
- Virtual Tours
A virtual tour of your property will allow other Agents to show your property
to potential Buyers easily. Your tour will be accessible from
REALTOR.com, and the William E Wood and Associates Virtual Tour
Gallery.
-
- Whether your listing is a small condominium or a
sprawling mansion, a Virtual Home Tour will highlight unique features
of a home. The size of a room is not a concern - this technology even
works well with small rooms. And of course it's ideal for expansive
panoramic views too! Potential buyers can put themselves inside
your home 24 hours a day, 7 days a week. The door's always open.
The picture's always moving!
-
Property Tour
A Company property tour will be arranged in the first several weeks
of marketing - to expose your home to all of the office agents. This is
a critical component of exposure and one of the reasons we sell one out of three of our
own listings!
Get as many qualified buyers
as possible to your home until it is sold.
Provide continuous,
first-rate home exposure to potential buyers.
Use my personal network of
contacts and other agents to promote your home.
Continuous, first-rate
home exposure
Homes & Land, The Real Estate Book and Harmon Homes
The Port Warwick Office offers sellers continuous, pictorial
exposure for our listings in three of the Peninsula's premier home magazines
Daily Press
Your listing will be advertised in the weekend edition of the Homemart, an effective tool to gain exposure for your home. Additionally, if your property
is among our most called about, it may appear in the William E. Wood Winners
Circle/Listing Leaders advertisement that appears in the Daily Press twice a month.
Signs
An eye-catching, award winning sign will be placed in your yard...
signs account for most of our calls!
The Internet
The Information Super Highway is fast emerging as an effective tool
to promote and sell homes. Your home will be listed on a variety of Internet sites until
it is sold, including:
The Four largest National real estate databases:
REALTOR.com
Cyberhomes.com
Homeadvisor
The Real Estate Book Online
Harmon Homes Online
HomeSeekers
The two largest real estate databases in the Hampton Roads area:
The Real Estate Web
Digital City Hampton Roads
The William E. Wood Corporate website:
www.williamewood.com
Get as many qualified buyers
as possible to your home until it is sold.
Provide continuous,
first-rate home exposure to potential buyers.
Use my personal network of
contacts and other agents to promote your home.
Personal Network
One of the most effective resources of a REALTOR® is the network of sources they work
repeatedly for leads. Our agents collectively contact over 10,000 people each month and
one of those just may be a potential buyer for your property!
Just Listed
We will notify your neighbors, by phone or by mail, of the availability and highlights of
your home. This is their chance to select their new neighbor.
Active Agents
There are over 4,000 agents in Hampton Roads but less than 20% of us sell homes on a
consistent basis. We are the ACTIVE agents. I will market your home aggressively to these
other ACTIVE agents. I believe this strategy will tremendously increase the amount of
exposure your home receives in the market.
Prospecting
Each month, William E. Wood and Associates staff and agents come in contact with hundreds
of potential buyers. The Company does this through direct mail pieces, telephone
prospecting and other prospecting activities.
William B. Wood
Our referral company holds 400 referral-status licensees who refer buyers and sellers to
our full-time associates.
Property Management
Our property management division manages 1400 properties in Hampton Roads, generating
hundreds of calls. Many times, renters decide to buy instead of renting.
New Homes
Our new homes division manages 26 new home sites in Hampton Roads, generating hundreds of
calls and visits to our sites. Only one-in-ten prospective buyers decide to buy a new
home, which means ninety percent of these visitors will opt to buy a resale property
instead.
